PPR5500 · Design management and entrepreneurship

Overview

Using investigative processes and industry case studies you will learn the role of management and associated strategic processes integral to a viable design practice. You will focus on the establishment of your own branding and career goals, and develop the necessary skills to help you take that first step. You will also acquire knowledge about regional issues and trends, entrepreneurship, and stakeholdership; while identifying relevant markets segments, customer needs for complex multidisciplinary responses to successful collaborative team projects.

Offerings

Assessment

The Handbook does not list a final examination among the assessment items. That is not a guarantee there is none.

100% in-semester assessment

Assessment details may change. Please refer to the assessment information in Moodle closer to the start of the teaching period.

Requisites

Learning outcomes

1. Apply current theories and professional practices for self branding, and management of projects of varying complexity;
2. Understand and act upon the relationship between organisational strategy and design planning;
3. Understand the principles of entrepreneurship, innovation management and commercialisation;
4. Understand how to develop a viable design business model;
5. Demonstrate skills in collaboration and clear communication.

Workload

12 hours per week including 2 contact hours plus 10 hours of independent study.

Student experience, not official rules. Nothing here changes what the Handbook says.