Units / PPR5500
PPR5500 · Design management and entrepreneurship
2026 Handbook6 credit pointsLevel 5Department of Design
Last checked: 23 Aug 2026 UTCOverview
Using investigative processes and industry case studies you will learn the role of management and associated strategic processes integral to a viable design practice. You will focus on the establishment of your own branding and career goals, and develop the necessary skills to help you take that first step. You will also acquire knowledge about regional issues and trends, entrepreneurship, and stakeholdership; while identifying relevant markets segments, customer needs for complex multidisciplinary responses to successful collaborative team projects.
Offerings
| Campus | Teaching period | Mode |
|---|---|---|
| Caulfield | First semester | Teaching activities are on-campus (ON-CAMPUS) |
| Caulfield | Second semester | Teaching activities are on-campus (ON-CAMPUS) |
Assessment
The Handbook does not list a final examination among the assessment items. That is not a guarantee there is none.
| # | Assessment | Type | Weight | Hurdle |
|---|---|---|---|---|
| 1 | Project 1 | Project | 10% | — |
| 2 | Project 2 | Project | 40% | — |
| 3 | Pitch | Presentation | 50% | — |
100% in-semester assessment
Assessment details may change. Please refer to the assessment information in Moodle closer to the start of the teaching period.
Requisites
prohibitions
- PPR4002 — Professional practice and business planning for design
prerequisite
corequisite
- OHS1000 — Introduction to art and design health and safety
Learning outcomes
- Apply current theories and professional practices for self branding, and management of projects of varying complexity;
- Understand and act upon the relationship between organisational strategy and design planning;
- Understand the principles of entrepreneurship, innovation management and commercialisation;
- Understand how to develop a viable design business model;
- Demonstrate skills in collaboration and clear communication.
Workload
12 hours per week including 2 contact hours plus 10 hours of independent study.
| Activity | Duration |
|---|---|
| Tutorials | 24 hours |
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