Master of Marketing and Digital Communications

The Master of Marketing and Digital Communications provides you with the professional skills, specialist knowledge and key capabilities relevant to career pathways in a wide range of strategic communication and marketing related fields. This industry focused degree is designed for those seeking cutting edge theoretical knowledge and problem solving skills in marketing and develops core competencies in critical areas of advocacy and persuasion, public relations and crisis communications, audience research and data analytics which can be applied to the government, corporate, not-for-profit and community sectors. Drawing on best practices locally and globally, graduates will be equipped to build effective and ethical communication and marketing strategies across local and international cultures and be responsive to a digitally integrated world. Taught by a combination of leading academics and practitioners in the field, you can also choose to develop deep knowledge in key elective fields including digital law, privacy and regulatory issues, and search engine optimisation and data analytics.