Bachelor of Business and Commerce and Bachelor of Digital Media and Communication

Business and commerce and communication is a great combination. This double degree course is designed to offer a world-class education in the economic, political, legal, social, cultural, and technological principles that exist around the world and to enable you to develop a strategic and critical understanding of the role of mediated communication in society. You will gain all the benefits of each degree course and be fully equipped to pursue a career in either field separately or to combine the two in your chosen work. The business and commerce course is designed to provide you with high-level skills in a range of key business disciplines. It will provide you with the skills to work in and manage different functions across an organisation. It blends a conceptual theoretical framework with practical applications, providing both a broad basis for business and commerce study and the more specific knowledge of your selected major(s). It provides choice and flexibility by allowing you to major in up to two different areas of business and commerce. You will be well equipped to seek employment in both private and public-sector enterprises. The communications course explores the workings of the media and will develop your skills in describing and analysing the organisation, processes, uses and effects of traditional and new communications technologies such as print, television, film, electronic and digital media, and the complex relationships between audiences, producers and policy-makers. You will learn to critically analyse the media, the structure of communications industries, and the relations between media, culture and power in global and local contexts. By participating in a range of activities you will develop key capabilities: creativity, teamwork, cross-cultural understanding, critical thinking, self-directed learning, researching and analytical writing skills.