BEI5411 · Creativity for change and value creation

Overview

Creativity is often narrowly associated with the arts or with moments of spontaneous brilliance. In reality, creativity is a discipline—one that drives innovation, enables new business models, and fuels entrepreneurial success across industries. This unit explores creativity as a dynamic and structured process, examining its role in identifying opportunity, navigating uncertainty, and generating novel value. You will investigate how creative thinking operates within entrepreneurship, including frameworks for business modelling, audience value creation, and experience design. Topics include adaptive thinking, improvisation, and the interplay between purpose, meaning, and venture creation. Through interdisciplinary lenses—spanning the arts, technology, and business—you will engage critically with the creative process and apply it to entrepreneurial action in both global and local contexts, including the Indonesian innovation landscape.

Offerings

Assessment

The Handbook does not list a final examination among the assessment items. That is not a guarantee there is none.

Assessment details may change. Please refer to the assessment information in Moodle closer to the start of the teaching period.

Requisites

Learning outcomes

1. evaluate the strategic role of creativity in addressing complex business and societal challenges
2. develop innovative responses that reflect both contextual constraints and emergent opportunities
3. construct entrepreneurial concepts and value propositions using flexible, creativity-driven frameworks
4. examine the influence of improvisation, nonlinearity, and adaptive thinking in the creative and entrepreneurial process
5. formulate innovation strategies in the design and deployment of creative ventures
6. develop integrated entrepreneurial orientation that aligns with personal and societal values.

Workload

Minimum total expected workload to achieve the learning outcomes for this unit is 144 hours per semester typically comprising a mixture of scheduled learning activities and independent study. Independent study may include associated readings, assessment and preparation for scheduled activities. You are expected to complete all pre-class activities prior to your scheduled class, and post-class activities should be completed after your scheduled class. Learning activities may include a combination of teacher directed, peer directed and online engagement activities.

Student experience, not official rules. Nothing here changes what the Handbook says.