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BEX5411 · Creativity and entrepreneurship

Official Handbook

2026 Handbook6 credit pointsLevel 5Faculty of Business and Economics

Last checked: 23 Aug 2026 UTC

Overview

Have you ever had a great idea and been unsure about how to bring it to life? Or found a wicked problem but not known how to solve it? Or maybe you have wondered how seemingly successful people pitching their businesses on stage, got to that point. Innovation and entrepreneurship is often shrouded in mysticism and hyperbole, with lightning bolts seemingly striking as geniuses appear with a breakthrough idea. The truth is, to truly be creative, entrepreneurial and innovative, you need to do a lot of hard work, but the rewards can be incredible. In this unit, you are placed into start-up style teams that focus on addressing a real world challenge; from defining a clear problem to solve, through to coming up with a solution, building a business model around it, and then pitching your venture to a panel of industry experts. This is a hands-on, experiential unit, with a focus on building entrepreneurial and creative mindsets, and practical skills. Teams will follow industry leading frameworks spanning design thinking, lean experimentation and business modelling to collaboratively bring sophisticated, considered and innovative business concepts to life.

Offerings

CampusTeaching periodMode
CaulfieldSecond semesterTeaching activities are on-campus (ON-CAMPUS)
CaulfieldFirst semesterTeaching activities are on-campus (ON-CAMPUS)

Assessment

The Handbook does not list a final examination among the assessment items. That is not a guarantee there is none.

#AssessmentTypeWeightHurdle
11 - ArtefactArtefact55%
22 - PresentationPresentation45%

Assessment details may change. Please refer to the assessment information in Moodle closer to the start of the teaching period.

Requisites

The Handbook lists no prerequisite, corequisite or prohibition for this unit.

Learning outcomes

  1. explore a problem space and identify challenges and opportunities
  2. develop human-centred insights to inform and guide innovation efforts
  3. employ creative thinking to develop innovative concepts and ideas
  4. use modern frameworks to interrogate and define key business requirements
  5. develop prototype solutions that articulate a solution and enable validation of assumptions
  6. communicate a compelling rationale for a viable business idea
  7. employ ways of working, fit-for-purpose in modern innovation environments
  8. become adept at being both a leader and a team player.

Workload

Minimum total expected workload to achieve the learning outcomes for this unit is 144 hours per semester typically comprising a mixture of scheduled learning activities and independent study. Independent study may include associated readings, assessment and preparation for scheduled activities. You are expected to complete all pre-class activities prior to your scheduled class, and post-class activities should be completed after your scheduled class. Learning activities may include a combination of teacher directed, peer directed and online engagement activities. This industry-led unit will combine online learning modules delivering key concepts, theory and activities, with hands-on expertise, peer-learning, coaching and mentoring as you work in start-up teams to build out a business idea, from problem space, to pitch. It will provide you with either online or on campus learning options that will run as follows: On campus learning approach: • A combination of workshops (3hrs) and immersive bootcamps (6hrs) across the semester • E-learning modules to provide deeper context and theoretical knowledge. Online learning approach: • E-learning modules to provide context and theoretical knowledge • Fortnightly online coaching sessions, and tutorial-based coaching sessions for groups.

ActivityDuration
Workshops36 hours

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