CDS2511 is not in the 2027 Handbook - Monash may have renumbered or withdrawn it. This is what the 2025 Handbook published; check the 2027 Handbook or your faculty before planning next year.
Units / CDS2511
CDS2511 · Branding for designers
2025 Handbook6 credit pointsLevel 2Department of Design
Overview
Branding is an individual’s perception about a product, service, experience or company. It is the meaning behind the narrative and visuals, that are instantly recognisable. Branding establishes dialogue, understands the urge to connect and interprets consumer behavioural characteristics. This unit aims to develop your comprehension of the value of branding and the development of brand awareness. Through a process of tutorials and practical studio exercises, you will explore a human centred approach to purpose-driven branding, that inspires action, connects to culture and employs a positive impact on humanity. This unit will enable you to create a brand strategy beyond the creation of a logo and applications. Key branding strategies and analysis will be explored. You will be encouraged to delve into creative brand strategies that engage both established and emerging media. You will learn to comprehend specific language and key terminology associated with branding in an ever changing world. You will also be exposed to significant case studies that are both historic and contemporary and will be able to identify key strategies utilised in the creation of their success.
Offerings
| Campus | Teaching period | Mode |
|---|---|---|
| Caulfield | Second semester | Teaching activities are on-campus (ON-CAMPUS) |
| Caulfield | First semester | Teaching activities are on-campus (ON-CAMPUS) |
Assessment
The Handbook does not list a final examination among the assessment items. That is not a guarantee there is none.
| # | Assessment | Type | Weight | Hurdle |
|---|---|---|---|---|
| 1 | 1 - Project 1 | Project | 30% | — |
| 2 | 2 - Project 2 | Project | 30% | — |
| 3 | 3 - Project 3 | Project | 40% | — |
100% in-semester assessment
Requisites
prerequisite
Learning outcomes
- Utilise and understand key terminology and concepts associated with branding;
- Examine and discuss the historical milestones in the area of branding, including the the value of brands in a contemporary consumer culture;
- Engage with the various forms of established and emerging media key to the successful creation of a brand;
- Create a brand strategy beyond the creation of a logo and its applications;
- Critically analyse a range of strategies utilised by existing brands, including competitive landscape analysis, central and distinctive mapping, business model canvas and customer journey mapping.
Workload
12 hours per week including 3 contact hours plus 9 hours of independent study.
| Activity | Duration |
|---|---|
| Studio activities | 36 hours |
Ask about CDS2511
Answered from the Handbook fields above — no AI, no guessing. Every answer links back to the source.
Community discussions about CDS2511
CommunityStudent experience, not official rules. Nothing here changes what the Handbook says.