DGN2402 · Advertising design

Overview

This unit introduces you to the specific skills, demands, practices and opportunities in advertising. In a series of assigned projects involving press, print, signage and television applications, you explore the parameters, opportunities and constraints of these various contexts. You are expected to develop basic skills in all areas of advertising including, concept creation, visualisation, copy writing and art direction. The ethics of practice and the moral responsibility of advertising are actively discussed and debated.

Offerings

Assessment

The Handbook does not list a final examination among the assessment items. That is not a guarantee there is none.

100% in-semester assessment

Assessment details may change. Please refer to the assessment information in Moodle closer to the start of the teaching period.

Requisites

Learning outcomes

1. Demonstrate competence in conceptualising, visualising, copywriting and art direction in the context of advertising;
2. Understand and be able to implement research analysis, problem solving, creative teamwork and brief compliance;
3. Engage the imagination toward the ingenious connections between certain products (whether goods or services) and the desires of a given market;
4. Consider ethical questions concerning the persuasive powers of advertising.

Workload

12 hours per week including 3 contact hours plus 9 hours of independent study.

Student experience, not official rules. Nothing here changes what the Handbook says.