MKI3151 · Marketing planning and strategy

This unit emphasises the role of marketing decision making in contemporary organisations, with particular focus on the marketing planning role and the formulation of marketing strategies.

The Handbook publishes no offerings for this unit.

The Handbook does not list a final examination among the assessment items, but there may still be one.

1. 1 - Written

   Written

   50%

2. 2 - Written

   Written

   25%

3. 3 - Demonstration

   Demonstration

   15%

4. 4 - Quiz / Test

   Quiz / Test

   10%

Assessment details may change. Please refer to the assessment information in Moodle closer to the start of the teaching period.

1. describe the scope of the marketing management function and its role within organisations
2. develop marketing mix strategies that are based on an analysis of an organisation's situation
3. critically analyse implementation issues associated with recommended strategies
4. present marketing strategies effectively by using appropriate analytic and communication skills.

Case-based teaching - This unit includes case-based teaching, where you apply your knowledge and engage in analytical and reflective thinking to solve complex contextual scenarios. Activities are often designed so that there is not one clear answer, but you need to work together to examine, analyse and make decisions to resolve the situation. Problem-based learning - This unit includes problem-based learning approaches, where you engage in research, integrate theory and practice and apply knowledge and skills to develop viable solutions in response to a problem or set of problems.

Minimum total expected workload to achieve the learning outcomes for this unit is 144 hours per semester typically comprising a mixture of scheduled learning activities and independent study. Independent study may include associated readings, assessment and preparation for scheduled activities. You are expected to complete all pre-class activities prior to your scheduled class, and post-class activities should be completed after your scheduled class. Learning activities may include a combination of teacher directed, peer directed and online engagement activities.

Credit points

6

Level

Level 3

Faculty

Faculty of Business and Economics

School

Faculty of Business and Economics

Student contribution band

Band 4

Study abroad

Available

Handbook version

2027.01

These are students' own experiences, not official rules. Go by the Handbook.