MKF2801 · Marketing insights

Overview

Businesses rarely make decisions based on certainty. Through the application of key analytical tools, frameworks and theories to, at times, incomplete and ambiguous secondary data, this unit develops secondary research and analysis skills that will generate deep insights into industries and markets that aid business decision making in a changing world.

Offerings

Assessment

The Handbook does not list a final examination among the assessment items. That is not a guarantee there is none.

Assessment details may change. Please refer to the assessment information in Moodle closer to the start of the teaching period.

Requisites

Learning outcomes

1. question relevant and credible secondary sources of information to inform analytical models and decision making within different contexts
2. explore the value adding relationships between major participants in the micro environment
3. explain how key macro factors impact the micro environment
4. apply selected analytical tools, frameworks and theories to derive key insights and implications that inform business decision making
5. communicate marketing insights using authentic digital technologies.

Workload

Minimum total expected workload to achieve the learning outcomes for this unit is 144 hours per semester typically comprising a mixture of scheduled learning activities and independent study. Independent study may include associated readings, assessment and preparation for scheduled activities. You are expected to complete all pre-class activities prior to your scheduled class, and post-class activities should be completed after your scheduled class. Learning activities may include a combination of teacher directed, peer directed and online engagement activities.

Student experience, not official rules. Nothing here changes what the Handbook says.