MKI5761 · Managing distribution channels

Overview

This unit is designed to provide an integrated approach to understanding strategic supply chain and marketing channel management issues. Managing channels of distribution is a critical strategic activity that can ensure effective market coverage and competitive advantage. In today's global high-tech market environment, with vastly shifting customer needs and shifts in balances of power, it is vital to develop sound knowledge and skills in in the design and management of marketing distribution channels and networks. The unit will address issues in both business-to-business (B2B) and business-to-consumer (B2C) markets.

Offerings

The Handbook publishes no offerings for this unit.

Assessment

The Handbook publishes no assessment items for this unit yet.

Assessment details may change. Please refer to the assessment information in Moodle closer to the start of the teaching period.

Requisites

Learning outcomes

1. demonstrate knowledge of key supply chain and distribution channel management theories, tools and techniques from a marketing perspective
2. critically analyse the holistic relationship between supply chain and distribution channel management
3. apply current supply chain and distribution channel management theory to marketing and distribution channel management strategies
4. work effectively in teams, leadership, inter-personal, communication and critical thinking capabilities.

Workload

Minimum total expected workload to achieve the learning outcomes for this unit is 144 hours per semester typically comprising a mixture of scheduled learning activities and independent study. Independent study may include associated readings, assessment and preparation for scheduled activities. You are expected to complete all pre-class activities prior to your scheduled class, and post-class activities should be completed after your scheduled class. Learning activities may include a combination of teacher directed, peer directed and online engagement activities.

Student experience, not official rules. Nothing here changes what the Handbook says.