MKM3450 · Social media marketing

Overview

The aim of this unit is to provide you with basic knowledge of how e-commerce activities are handled using online social media. You will learn about concepts that include theories in social commerce, social commerce strategy, benefits and limitations of social commerce, Facebook commerce, social media marketing, performance management and metrics of social commerce, customer relationship management in social media, issues in social commerce implementation and qualitative and quantitative social media analysis.

Offerings

Assessment

The Handbook does not list a final examination among the assessment items. That is not a guarantee there is none.

Assessment details may change. Please refer to the assessment information in Moodle closer to the start of the teaching period.

Requisites

Learning outcomes

1. evaluate the effectiveness of different social media platforms across diverse business contexts
2. explain the importance of social media marketing for customer relationship management
3. appraise social media in digital marketing campaigns to provide business solutions.

Workload

Minimum total expected workload to achieve the learning outcomes for this unit is 144 hours per semester typically comprising a mixture of scheduled learning activities and independent study. Independent study may include associated readings, assessment and preparation for scheduled activities. You are expected to complete all pre-class activities prior to your scheduled class, and post-class activities should be completed after your scheduled class. Learning activities may include a combination of teacher directed, peer directed and online engagement activities.

Student experience, not official rules. Nothing here changes what the Handbook says.