MKX5522 · Global study programs in marketing

Overview

This unit is designed to expose you to the thinking of some of the world's leading marketers. Building on previous knowledge gained in earlier marketing units you'll analyse the critical factors associated with marketing in a global arena. You'll gain a practical understanding of these issues in a global context through company visits, cultural experiences and international travel which forms an integral part of this unit.

Offerings

The Handbook publishes no offerings for this unit.

Assessment

The Handbook publishes no assessment items for this unit yet.

Assessment details may change. Please refer to the assessment information in Moodle closer to the start of the teaching period.

Requisites

Learning outcomes

1. appraise global marketing and the forces impacting marketing at a global level
2. evaluate basic theories and concepts relevant to global marketing and analyse how these theories and concepts can provide insight into and an understanding of marketing in a global context
3. compare and analyse a number of senior marketing manager's perspectives and marketing strategies
4. evaluate the importance of cross-cultural issues on marketing and their impact on global marketing strategy
5. develop excellent oral and written communication skills to be able to interact in a professional environment with senior managers

Workload

Minimum total expected workload to achieve the learning outcomes for this unit is 288 hours per semester typically comprising a mixture of scheduled learning activities and independent study. Independent study may include associated readings, assessment and preparation for scheduled activities. You are expected to complete all pre-class activities prior to your scheduled class, and post-class activities should be completed after your scheduled class. Learning activities may include a combination of teacher directed, peer directed and online engagement activities.

Student experience, not official rules. Nothing here changes what the Handbook says.