Master of Marketing and Digital Communications
A6039MMktgDigComms
- Credit points
- 72
- Qualification
- Level 9 - Master's Degree (Coursework)
- Faculty
- Faculty of Arts
- Campus
- Indonesia
The Master of Marketing and Digital Communications provides you with professional skills, specialist knowledge and key capabilities relevant to career pathways in a wide range of strategic communication and marketing related fields. This industry focused degree is designed for those seeking cutting edge theoretical knowledge and problem solving skills in marketing and communications. It develops core competencies in critical areas of digital marketing, strategic and crisis communications, audience research and data analytics which can be applied to the government, corporate, not-for-profit and community sectors. Drawing on best practices locally and globally, you will be equipped to build effective and ethical communication and marketing strategies across local and international cultures and be responsive to a digitally integrated world. Taught by a combination of leading academics and practitioners in the field, you can also choose to develop deep knowledge in key elective disciplines from across the Indonesia campus.
Structure
You must complete the following units. Note: Entry Level 2 is only required to complete 24 credit points.
You must complete the following units
You must complete 24 credit points of electives units at Level 5 from other Monash Indonesian programs or approved Monash Australian units listed below. You may be eligible to study at our Monash University campus in Australia through the exchange program subject to unit availability. For information about the program and application process, please refer to the website. Note 1: Entry Level 2 is only required to complete 12 credit points. Note 2: You may be able to choose other Australia-based units in consultation with the Course Director.