Monash Hub

Degrees

Bachelor of Marketing and Bachelor of Arts

B2039BMktg/BA

Credit points
192
Duration
4 yr full-time
Qualification
Level 7 - Bachelor Degree / Level 7 - Bachelor Degree
Faculty
Faculty of Business and Economics
Campus
Caulfield

This double degree combination offers you genuine breadth of choice, with 39 majors and minors across the arts, humanities and social sciences available to complement your studies in marketing. You'll develop marketing skills that can be used in the media industry, and you will also establish a strategic and critical understanding of written, visual and audio communication - and how to apply these skills. By studying complementary subjects, you'll also build on your entrepreneurial expertise and gain practical skills to prepare you for the workplace. With the majors on offer, not only will you have plenty of flexibility and choice, but also a world of opportunity ahead of you. Marketing will provide you with the analytic, creative and strategic skills to be a specialist marketer. You will gain comprehensive marketing knowledge, and be able to use this to make marketing decisions that drive value in business.

Structure

You must complete 192 credit points, of which 96 credit points are from the Bachelor of Marketing (including all the requirements in Part A, B and C for the single degree) and 96 credit points from the Bachelor of Arts (including all the requirements in Part A and B for the single degree).

You must complete 96 credit points, including all of the requirements in Part A, Part B and Part C, for the Bachelor of Marketing.

You must complete 96 credit points, including all of the requirements in Part A and Part B, for the Bachelor of Arts. You must complete at least 36 credit points at Level 3 of which at least 24 credit points must be Arts units.