Bachelor of Marketing
B2036BMktg
- Credit points
- 144
- Duration
- 3 yr full-time
- Qualification
- Level 7 - Bachelor Degree
- Faculty
- Faculty of Business and Economics
- Campus
- Caulfield
Marketing is the process of creating, communicating, delivering and exchanging offerings that have value for customers. This course is designed for those whose passion is to think and act as professional marketers and possess the know-how for making successful marketing decisions. Marketing studies are combined with a general business education to ensure that you have a broad perspective of business from which to enter and progress your marketing career. You will be able to use your extensive marketing knowledge and skills - analytic, creative, and strategic - to drive value in the business environment.
Structure
In choosing your units, you must ensure that you complete no more than 60 credit points at unit Level 1 and at least 36 credit points at unit Level 3, including 24 credit points at unit Level 3 offered by the Faculty of Business and Economics. Some majors and minors include the same units. Where this occurs, up to 12 credit points may be shared between: - two majors; or - a major and a minor. Note: Units can only count toward one minor. They cannot be shared across multiple minors.
You must complete the following units.
You must complete 66 credit points, comprising: - 48 credit points from the following list; and - 18 credit points from specified discipline electives.
You must complete the following unit.
You must complete 48 credit points of elective study. Electives can be chosen from: - Units not already completed in Part B above, provided you have met the relevant prerequisites; - Units offered by the Faculty of Business and Economics or units from across the University, which may be used to complete a major or minor from another course, provided you have met the relevant prerequisites and there are no enrolment restrictions. Notes: - Enrolment in Faculty of Business and Economics units at campuses other than your campus of enrolment is subject to there being spare capacity after students from that campus have enrolled. You should also be aware of travel and timetabling limitations. - If you are in a double degree course, some units required for the other degree are credited as electives towards this Marketing degree.