AHC5004 · Business management in health

Overview

This unit introduces you to the business, marketing and management principles required for the successful operation of a health business, and applies these concepts to health contexts. The influence and requirements of funding models will be analysed with respect to their impact on a business. The clinical and operational governance structures within a range of healthcare settings will also be compared. This unit will also allow you to consolidate context-specific issues relevant for health-related business including legal and contractual considerations.

Offerings

Assessment

The Handbook does not list a final examination among the assessment items. That is not a guarantee there is none.

Assessment details may change. Please refer to the assessment information in Moodle closer to the start of the teaching period.

Requisites

Learning outcomes

1. Evaluate ethical considerations and conflicts of interest inherent in healthcare business environments to support person-centred care and professional integrity.
2. Critically reflect on the communication and collaborative leadership skills necessary to manage diverse teams and foster effective professional relationships within health settings.
3. Apply principles of clinical and operational governance to design strategies that mitigate clinical risks and support the delivery of safe, high-quality healthcare services.
4. Differentiate between the models of funding in health and reflect on the impact on practice.
5. Apply business and marketing principles, including digital health, to enhance allied health practice delivery.
6. Characterise the key principles of good clinical practice in ethics and research related to clinical trials involving human participants.
7. Critically reflect on digital health technologies, including safe and ethical application, in health business settings.

Workload

This is a self-paced online unit undertaken by you. All content is accessible at the commencement of the semester. There are approximately 2-3 hours of prepared materials for each topic including on-demand lectures, podcasts, e-books, prescribed readings, and other learning activities. The average time required for the dedicated online tasks, private study, and preparation for assessment tasks is 12 hours per week, inclusive of a 1 hour optional online tutorial.

Student experience, not official rules. Nothing here changes what the Handbook says.