MBA5249 · Creativity and entrepreneurship

Overview

In the modern economy, knowledge, competence and experience in innovation processes, entrepreneurship and intrepreneurship are critical drivers of 21C organisations of every scale and sector. Creativity and Entrepreneurship explores drivers of competitive advantage in business; it emphasises technological capability, innovative thinking and practice and entrepreneurial competencies. The integration of multiple organisational functions is required for successful product and process innovation; user-led and technology-led models are explored. New business model frameworks and the lean start-up model that supports entrepreneurship by experimentation and iteration are developed; case studies, expert guest presentation and applied projects are utilised in an interactive and applied pedagogy.

Offerings

The Handbook publishes no offerings for this unit.

Assessment

The Handbook does not list a final examination among the assessment items. That is not a guarantee there is none.

Assessment details may change. Please refer to the assessment information in Moodle closer to the start of the teaching period.

Requisites

Learning outcomes

1. create innovative solutions to complex business problem using design thinking and other human-centred frameworks
2. apply entrepreneurial process models to evaluate the commercial viability of business ventures at start-up and scale-up stages
3. develop and apply novel business models for entrepreneurial initiatives in a wide range of organisational settings
4. articulate compelling rationales to support innovative business proposals

Workload

Minimum total expected workload to achieve the learning outcomes for this unit is 153 hours per semester typically comprising a mixture of scheduled learning activities and independent study. Independent study may include associated readings, assessment and preparation for scheduled activities. You are expected to complete all pre-class activities prior to your scheduled class, and post-class activities should be completed after your scheduled class. Learning activities may include a combination of teacher directed, peer directed and online engagement activities.

Student experience, not official rules. Nothing here changes what the Handbook says.