MKC2610 · Strategic retailing

Overview

Strategic and data-driven decision making are increasingly becoming critical to maintain retailers’ competitive advantage and to manage retail operations effectively and efficiently. This unit aims to assist you to acquire a deeper understanding of retailing principles and practices, retailing strategies and current retail trends. Acknowledging the importance of brands in retailing, this unit also introduces brand management in retailing context. You will also learn how to optimize and improve retailer performance through data-driven decision making.

Offerings

Assessment

The Handbook lists an examination for this unit.

Assessment details may change. Please refer to the assessment information in Moodle closer to the start of the teaching period.

Requisites

Learning outcomes

1. develop an understanding of retailing principles, practices and retailing strategies
2. examine the key trends, issues and challenges in the retailing industry
3. develop an understanding of various brand management strategies and their relevance to retailing strategies
4. understand and apply data-driven analytical techniques to optimize and improve retailer performance.

Workload

Minimum total expected workload to achieve the learning outcomes for this unit is 144 hours per semester typically comprising a mixture of scheduled learning activities and independent study. Independent study may include associated readings, assessment and preparation for scheduled activities. You are expected to complete all pre-class activities prior to your scheduled class, and post-class activities should be completed after your scheduled class. Learning activities may include a combination of teacher directed, peer directed and online engagement activities.

Student experience, not official rules. Nothing here changes what the Handbook says.