MKF2401 · Marketing issues in packaging design

Overview

Is there anyone who doesn't interact with packaging? What is the right kind of package? Packaging is part of doing business. It's part of marketing strategy. With more than thirty-five thousand different products lining the shelves and aisles of our stores, it's important for marketers to understand the role of packaging as it supports products in the marketplace. This unit introduces you to the importance of packaging and the social, economic, environmental and sustainable components that are driving packaging decisions. Through a focused studio component, you design and create your own packages.

Offerings

Assessment

The Handbook does not list a final examination among the assessment items. That is not a guarantee there is none.

Assessment details may change. Please refer to the assessment information in Moodle closer to the start of the teaching period.

Requisites

Learning outcomes

1. discuss the importance of packaging as an element of product design
2. analyse the economic, environmental, legal and social factors associated with packaging and the broader packaging context
3. examine the relationship between packaging and branding
4. develop, document and evaluate packaging strategies.

Workload

Minimum total expected workload to achieve the learning outcomes for this unit is 144 hours per semester typically comprising a mixture of scheduled learning activities and independent study. Independent study may include associated readings, assessment and preparation for scheduled activities. You are expected to complete all pre-class activities prior to your scheduled class, and post-class activities should be completed after your scheduled class. Learning activities may include a combination of teacher directed, peer directed and online engagement activities.

Student experience, not official rules. Nothing here changes what the Handbook says.