MKF2531 · Not-for-profit marketing

Overview

This unit will provide you with an introduction to not-for-profit marketing. You will learn how to apply relevant marketing theories and concepts to the not-for-profit sector. You will also learn how to develop and present appropriate not-for-profit marketing and engagement strategies, with a particular emphasis on social entrepreneurship, social marketing, public advocacy, fundraising, and volunteering.

Offerings

Assessment

The Handbook does not list a final examination among the assessment items. That is not a guarantee there is none.

Assessment details may change. Please refer to the assessment information in Moodle closer to the start of the teaching period.

Requisites

Learning outcomes

1. explain the roles and functions of not-for-profit organisations
2. apply relevant marketing theories and concepts to the not-for-profit sector
3. examine how not-for-profit organisations generate funds and attract human resources
4. develop and present appropriate not-for-profit marketing and engagement strategies.

Workload

Minimum total expected workload to achieve the learning outcomes for this unit is 144 hours per semester typically comprising a mixture of scheduled learning activities and independent study. Independent study may include associated readings, assessment and preparation for scheduled activities. You are expected to complete all pre-class activities prior to your scheduled class, and post-class activities should be completed after your scheduled class. Learning activities may include a combination of teacher directed, peer directed and online engagement activities.

Student experience, not official rules. Nothing here changes what the Handbook says.