MKF3531 · International marketing

Overview

Contemporary issues in international trade and their potential to impact on the marketing initiative of companies; the economic, political, geographic, demographic and cultural issues which influence national business environments; the conduct and outcome of market research in other countries.

Offerings

Assessment

The Handbook does not list a final examination among the assessment items. That is not a guarantee there is none.

Assessment details may change. Please refer to the assessment information in Moodle closer to the start of the teaching period.

Requisites

Learning outcomes

1. explain the issues facing the global marketplace and their influence on strategic marketing decision-making especially in the functional areas of marketing
2. critically analyse the volatile and changeable nature of international markets and be able to apply marketing theories and knowledge accordingly
3. evaluate the issues associated with market entry and the impact on long term survival in a target international market
4. critically assess alternative market entry strategies and their relative value in different markets
5. formulate marketing plans for international operations especially in the Asia-Pacific region.

Workload

Minimum total expected workload to achieve the learning outcomes for this unit is 144 hours per semester typically comprising a mixture of scheduled learning activities and independent study. Independent study may include associated readings, assessment and preparation for scheduled activities. You are expected to complete all pre-class activities prior to your scheduled class, and post-class activities should be completed after your scheduled class. Learning activities may include a combination of teacher directed, peer directed and online engagement activities.

Student experience, not official rules. Nothing here changes what the Handbook says.