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ECW2731 · Managerial economics

Official Handbook

2026 Handbook6 credit pointsLevel 2Department of Economics

Last checked: 23 Aug 2026 UTC

Overview

This subject reviews the contemporary microeconomic principles in the context most relevant to business people. Market processes, demand patterns, cost structures, market conditions, pricing policies, and the impact of regulation on business decisions are discussed. Cases and problems from the prescribed text and online resources illustrate how economic concepts can be applied to specific industries. Analytical techniques and quantitative tools link the concepts to measurement and managerial decision-making.

Offerings

CampusTeaching periodMode
MalaysiaSecond semesterTeaching activities are on-campus (ON-CAMPUS)
MalaysiaFirst semesterTeaching activities are on-campus (ON-CAMPUS)

Assessment

The Handbook does not list a final examination among the assessment items. That is not a guarantee there is none.

#AssessmentTypeWeightHurdle
11 - WrittenWritten70%
22 - ProjectProject30%

Assessment details may change. Please refer to the assessment information in Moodle closer to the start of the teaching period.

Requisites

prohibitions

  • ECB2731 — Managerial economics
  • ECC2000 — Intermediate microeconomics
  • ECF2731 — Managerial economics
  • ECS2731 — Intermediate microeconomics

Joined by OR.

prerequisite

  • ECB1101 — Introductory microeconomics
  • ECC1000 — Principles of microeconomics
  • ECF1100 — Microeconomics
  • ECS1101 — Introductory microeconomics
  • ECW1101 — Introductory microeconomics

Joined by OR.

Learning outcomes

  1. examine economic principles in business decisions on investment, production, and/or pricing in different market structures
  2. assess the application of market decisions using research skills and evidence-based approach
  3. collaborate effectively to propose solutions to economic issues in the business world

Workload

Minimum total expected workload to achieve the learning outcomes for this unit is 144 hours per semester typically comprising a mixture of scheduled learning activities and independent study. Independent study may include associated readings, assessment and preparation for scheduled activities. You are expected to complete all pre-class activities prior to your scheduled class, and post-class activities should be completed after your scheduled class. Learning activities may include a combination of teacher directed, peer directed and online engagement activities.

ActivityDuration
Tutorials24 hours

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