MKI2801 · Marketing insights

Businesses rarely make decisions based on certainty. Through the application of key analytical tools, frameworks and theories to, at times, incomplete and ambiguous secondary data, this unit develops secondary research and analysis skills that will generate deep insights into industries and markets that aid business decision making in a changing world.

The Handbook publishes no offerings for this unit.

The Handbook does not list a final examination among the assessment items, but there may still be one.

1. 1 - Exercise

   Exercise

   20%

2. 2 - Written

   Written

   20%

3. 3 - Artefact

   Artefact

   30%

4. 4 - Presentation

   Presentation

   30%

Assessment details may change. Please refer to the assessment information in Moodle closer to the start of the teaching period.

1. question relevant and credible secondary sources of information to inform analytical models and decision making within different contexts
2. explore the value adding relationships between major participants in the micro environment
3. explain how key macro factors impact the micro environment
4. apply selected analytical tools, frameworks and theories to derive key insights and implications that inform business decision making
5. communicate marketing insights using authentic digital technologies.

Active learning - This unit engages you in actively applying your knowledge, skills and attributes in interactive, collaborative and reflective activities. Problem-based learning - This unit includes problem-based learning approaches, where you engage in research, integrate theory and practice and apply knowledge and skills to develop viable solutions in response to a problem or set of problems.

Minimum total expected workload to achieve the learning outcomes for this unit is 144 hours per semester typically comprising a mixture of scheduled learning activities and independent study. Independent study may include associated readings, assessment and preparation for scheduled activities. You are expected to complete all pre-class activities prior to your scheduled class, and post-class activities should be completed after your scheduled class. Learning activities may include a combination of teacher directed, peer directed and online engagement activities.

Credit points

6

Level

Level 2

Faculty

Faculty of Business and Economics

School

Faculty of Business and Economics

Student contribution band

Band 4

Study abroad

Available

Handbook version

2027.01

These are students' own experiences, not official rules. Go by the Handbook.