Master of Applied Marketing
B6042MAMktg
- Credit points
- 72
- Qualification
- Level 9 - Master's Degree (Coursework)
- Faculty
- Faculty of Business and Economics
- Campus
- Caulfield
This course is designed for experienced professionals in any business domain who seek cutting edge theoretical knowledge and problem solving skills in marketing. Designed with a comprehensive, intellectually stimulating, set of marketing concepts and ideas taught by a world class faculty, it will strengthen and enable career progression in a wide range of organisations. It is appropriate for professionals in middle to senior marketing positions, or for those aspiring to senior roles.
Structure
You must complete the following four units (30 credit points)
You must complete three units (18 credit points) from the following
- MKF5150Major project⤳
- MKF5231Establishing and building strong brands⤳
- MKF5371Managing business networks⤳
- MKF5403Advanced business research methods⤳
- MKF5461Contemporary issues in marketing⤳
- MKF5601Social media marketing⤳
- MKF5761Managing distribution channels⤳
- MKF5801Customer focused innovation⤳
- MKX5501Australian marketing expedition⤳
- MKX5521Global study programs in marketing⤳
You must complete 24 credit points of elective study. Electives can be chosen from: - Either Level 4 or 5 units from the Faculty of Business and Economics, which could include study tours, consulting projects or industry placements, or units from across the University, provided you have met the relevant prerequisites and there are no enrolment restrictions; - Units not already completed in Part B (as listed above).