Units / MKB2705
MKB2705 · Research methods and analysis
2026 Handbook6 credit pointsLevel 2Department of Marketing
Last checked: 23 Aug 2026 UTCOverview
Research and research reporting helps businesses to make informed decisions about business strategy. You will gain a working knowledge of research methods and data analysis, which includes problem identification, hypothesis formulation and statistical testing. You will also be provided with practical training in survey design and research report writing. The ability to analyse and synthesise research data is highly valued by industry.
Offerings
| Campus | Teaching period | Mode |
|---|---|---|
| Peninsula | Second semester | Teaching activities are on-campus (ON-CAMPUS) |
Assessment
The Handbook does not list a final examination among the assessment items. That is not a guarantee there is none.
| # | Assessment | Type | Weight | Hurdle |
|---|---|---|---|---|
| 1 | 1 - Quiz / Test | Quiz / Test | 20% | — |
| 2 | 2 - Exercise | Exercise | 10% | — |
| 3 | 3 - Demonstration | Demonstration | 10% | — |
| 4 | 4 - Written | Written | 30% | — |
| 5 | 5 - Project | Project | 30% | — |
Assessment details may change. Please refer to the assessment information in Moodle closer to the start of the teaching period.
Requisites
prerequisite
- MGW1010 — Introduction to management
- MKW1120 — Marketing theory and practice
- MKF1120 — Marketing theory and practice
- MGF1010 — Introduction to management
- MKC1200 — Principles of marketing
- MGC1010 — Introduction to management
- MGB1010 — Introduction to management
- MKB1700 — Fundamentals of marketing
- MGX1010 — Introduction to management
- ETB1100 — Business statistics
Joined by OR.
Learning outcomes
- explain the research process
- identify a business research problem
- plan a research proposal
- design a survey
- analyse and interpret data
- prepare a research report.
Workload
Minimum total expected workload to achieve the learning outcomes for this unit is 144 hours per semester typically comprising a mixture of scheduled learning activities and independent study. Independent study may include associated readings, assessment and preparation for scheduled activities. You are expected to complete all pre-class activities prior to your scheduled class, and post-class activities should be completed after your scheduled class. Learning activities may include a combination of teacher directed, peer directed and online engagement activities.
| Activity | Duration |
|---|---|
| Lectures | 12 hours |
| Workshops | 24 hours |
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